For most of us, ‘summer’ means two things – mangoes and school holidays, both of which offer some compensation for the intense heat. The beginning of the holidays is celebrated with movie nights, late mornings and basically just lazing around. But this soon gets old and then begins the age-old refrain, ‘Mom, I’m bored!!’
Most parents have realized the futility of buying batteries for bright, noisy contraptions and look for alternatives that don’t necessitate breaking the bank. They’d also love it if the kids learnt something in the process. Enter MadRat Games.
The company that launched the first ever board game in an Indian language has come a long way and now has an in house IP of more than 70 games to its credit. With a presence in 2000 stores across
India and on popular ecommerce websites like
Flipkart and Amazon ,
MadRat has become a big player in the board game business. India
Launched by IIT graduates Rajat Dhariwal, Madhumita Halder and Manuj Dhariwal, MadRat Games is an inspiring story of entrepreneurship. Aksharit, the Hindi board game, was their starting point and they recently crossed their milestone of 2 lakh board games, manufacturing about 25,000 box units of games a month. But the most impressive fact is that they come up with 4-5 new ideas every month – yes, every month!!!
After Aksharit, they’ve released several popular games including My Toy Factory, which helps kids learn scientific concepts through simple experiments and play. They also have official licensed Chhota Bheem board games, which are unsurprisingly a huge hit, considering how popular the character is among Indian kids. In addition to Bheem, Chote and Bade, popular comedy characters on the channel 9X have their own games.
MadRat has also gone international; the company has launched an imported line of Modular Toys in
These are construction toys similar to Lego, but priced much lower. They are
targeted towards both boys and girls and the models range from simple castles
to complicated race tracks. India
Have I mentioned that they think up more than 4 new ideas every month? Well, here are some of their latest releases, hot off the shelf and the best part – they’re all under Rs. 600.00!!!
No. of Players – Any
Ages – 4+
This is an eco friendly game where kids can plan their own town layouts. The set contains buildings, vehicles, trees and more for children to play around and arrange on the town mats. It’s a planning and construction game rolled into one.
No. of Players – 2
Ages – 8+
An interesting take on the classic Tic Tac Toe, you have to manage 9 different Tic Tact Toe boards at the same time!! With magnetic components, this sounds like the perfect way to keep those brain cells active even when not in school!
No. of Players – 2-4
Ages – 4+
Kids have often accompanied their parents on shopping trips, but here’s the chance for them to do it by themselves. The MadRat Mall is stocked with all kinds of stuff and the players have to move quickly to fill up their carts. Of course, it isn’t as simple as it sounds as they have to encounter quite a few surprises on the way!
In addition to these, there is this range called Puzzle+, a completely innovative theme which combines a game and a puzzle into one set.
Impressed? So were the people who decided to give the company these awards:
MadRat games make great gifts and are sure to be loved by kids and parents alike. Kids will find them unique and exciting; while parents will be relieved they don’t have to buy any more batteries! What’s more, most of the games encourage multiple players, so that there are many opportunities for bonding. Happy Playing!!